What is it about your property that stands out? What will buyers like most about it? What are your home’s most enticing characteristics?

Answering those questions will help you determine which features to emphasize when selling your home. After all, you want buyers to notice and appreciate your property’s best attributes.

But here’s the challenge...

It can be difficult for homeowners to determine which features of their home are particularly desirable to buyers. After all, you live there! So, there might be a fantastic characteristic of your property that you’ve become so used to, that you don’t even realize its value.

One way to gain perspective is to ask friends, “What is it about our property that you like most? What stands out to you?” Ask them to be candid. Often, they’ll reveal characteristics about your home that may surprise you. You’ll definitely gain insights that will help you when listing.

Another technique is to compare your property to others in the neighbourhood. Buyers often target neighbourhoods, so realizing how your home stands out can be helpful when marketing it. For example, your property might have a larger backyard than most others on the street, or it might have a lot of recent upgrades.