You’ve probably heard the expression, “The early-bird gets the worm.” It refers, of course, to those who get in early and reap the rewards. For example, if you arrive early to a retail...

During a marathon, organizers typically set up signs along the route to indicate distances completed. For example, one might say, “You’ve just finished 4K!” They do that for two reasons:...

The top retail store chains invest heavily in creating just the right lighting to make their products look great. Why? They know that lighting makes a measureable difference to sales.

The same is true when...